In 2021-2022, Bank of America launched an accelerator program that provided economic opportunities to entrepreneurs from underrepresented communities, including tailored mentorship, digital expertise, design assets, networking with industry experts, and access to potential investors to help scale-up their technology-related businesses. Since 2022, a highly productive partnership has been maintained with Bank of America's Breakthrough Lab™ to help nearly 100 emerging enterprises and startups from across the globe create branding from scratch and successfully go to market. Data-driven research across a large range of industries led the development of logos, brand guidelines, investor pitch decks, websites, advertising materials, packaging, and more.
Here's a sample of a logo development process and a final brand book of design guidelines.
