ghSMART is a global leadership advisory firm that uses rigorous analysis methods to help companies build and develop elite executive leadership teams. The firm uses complex measuring and grading, including some proprietary scoring formulas, and then presents results to CEOs and Board audiences in a vast range of industries. In 2022, ghSMART sought to build and implement a better method of delivering data to clients, and it started with revitalizing their presentation systems.
THE OBJECTIVE:
Redesign, modernize, and automate the firm's PowerPoint presentation template to improve usability and consistency among US partners and UK partners and raise the brand standards to a premium level. The template should also maintain some flexibility for future process improvements and tool development. As the end users are senior consultants, accessibility and attention to detail is critical.
Redesign, modernize, and automate the firm's PowerPoint presentation template to improve usability and consistency among US partners and UK partners and raise the brand standards to a premium level. The template should also maintain some flexibility for future process improvements and tool development. As the end users are senior consultants, accessibility and attention to detail is critical.
THE PROCESS:
Using the ghSMART website as a reference, we began by developing a brief style guide to help secure the branding elements. Next, we audited some current decks from both US and UK partners, and we studied the measuring systems that needed to be presented in a creatively concise way. With that foundation in place, we worked with stakeholders through several iterations to lock in the design.
Using the ghSMART website as a reference, we began by developing a brief style guide to help secure the branding elements. Next, we audited some current decks from both US and UK partners, and we studied the measuring systems that needed to be presented in a creatively concise way. With that foundation in place, we worked with stakeholders through several iterations to lock in the design.
THE RESULTS:
The final PowerPoint presentation template is polished and modern, and it provides consistency among consultants. It also includes ghSMART's proprietary scoring technology "coded" into the template via a plugin from a third-party software company with which we partnered. The full template now allows consultants to produce "scorecards" and other standard layouts that are uniform and can be shared seamlessly between partners before final delivery to end clients.
The final PowerPoint presentation template is polished and modern, and it provides consistency among consultants. It also includes ghSMART's proprietary scoring technology "coded" into the template via a plugin from a third-party software company with which we partnered. The full template now allows consultants to produce "scorecards" and other standard layouts that are uniform and can be shared seamlessly between partners before final delivery to end clients.
